新冠疫情的冲击重塑了互联网的教学与营销格局。直播教育成为了新的常态，教师转型为主播，教学理念发生革新。此外，由于“直播带货”的经济效益巨大，艺术品行业也开始探索其带来的商业模式。然而现有模式主要依靠减价和量身定制，对高端商品无明显优势。艺术品既是手工艺品又具有附加值，其价格远超普通商品。在展馆尝试的展厅直播中，只能带动衍生产品，而非真实艺术品。但“直播带货”在艺术品领域将成为趋势。

一、"直播带货"将彻底改变艺术品经营方式。它提供直接面对消费者的平台，就像线下实体店一样。而且可以通过连续展示多种商品，与观众互动，这样可以证明艺术作品的真实性。在买卖过程中，收藏家最担心的是购买到伪造作品。在过去，要证明作品真伪需要拍照合影等方式。而现在，如果画家参与直播创作，可以直接解决这一问题。

二、artist live streaming process will not affect the quality of artwork. Painting and calligraphy are both a physical action presentation and an image presentation. They share similarities with music and dance performances. In art history, Gu Kaizhi's "painting dragon at the tip of the brush" was a form of artistic performance that raised funds through his actions, similar to today's live streaming for tips.

三、Artists can excel in live streaming. The transition from teachers to online educators has trained artists to create content for screens. These skills can be applied to live creation or sales promotions.

四、The behavior of artists in "live selling" will promote the popularization of new forms of art education. Before painting manuals were available, only a select few could learn from masters due to geographical limitations. Famous painters like Qi Baishi and Pan Tianshou learned by copying manuals, demonstrating how painting manuals expanded access to learning traditional arts.

In conclusion, while "live selling" is a commercial activity that benefits artists financially, it may also unexpectedly change people's perception and appreciation of art as it becomes more accessible through virtual means. Therefore, promoting "live selling" in the art world is worth exploring its operational models further